Passport
Passport is the cornerstone product offered by Euromonitor International. At its core, Passport centralises the market research and related analysis generated by hundreds of researchers and makes it easily available and consumable by its subscribers. It features immense amounts of data and reports along with data visualisation tools to help discover and analyse trends, and then makes users’ findings shareable with coworkers.
In addition to the overall product, I designed the various dashboards offered as part of the product. You can read and see more of the dashboards for Industry Overview, Consumer Survey/Lifestyles, Cities, and Industrial on their respective pages.
For more on my brand identity and system work on Passport, please see that work here.
My Function
- Brand owner
- Product owner
- Creative designer
- Information designer
- UX/UI designer
Skills Applied
- Design leadership
- Brand management
- Design management
- Brand design
- Editorial design
- Information design
- Product design
- UX/UI design
- Data visualisation
Passport is a large-scale, continuously evolving platform designed to support complex, real-world research workflows. It brings together structured data, long-form analysis, and interactive visualisation tools within a single system, allowing users to move fluidly from high-level market context to granular detail. The product serves a wide range of use cases—from quick reference and exploratory analysis to deep comparative research—while maintaining consistency across industries, geographies, and time horizons.
At its scale, Passport is less a single product than a coordinated system of interfaces, data structures, and design standards. Supporting millions of monthly views and a global subscriber base required careful attention to performance, clarity, and reuse—ensuring that new content, dashboards, and analytical tools could be introduced without fragmenting the user experience or diluting trust in the data.
Over time, Passport expanded to include a growing family of dashboards and visual analytical tools, embedded directly within the research experience rather than treated as standalone features. These dashboards were designed to provide fast orientation within large datasets, surface patterns, and support comparison across markets—while remaining consistent with the broader product language and interaction model.
5 mn
Views/month
£60+ mn
Revenue/year
97%
Renewal rate
Passport in Practice
The images shown here are excerpts from publicly available user documentation published after my departure from Euromonitor. While I did not author this documentation, it uses the design templates, dashboard structures, and visual standards I designed and oversaw during my tenure. They are included to illustrate how Passport functioned in practice and how the system continued to be used and maintained over time.
