Consumer Survey Dashboard

Goal: create a new data-driven, interactive, web-based application, or dashboard, for the launch of Euromonitor International’s new Survey coverage for Passport.

For what was then called the Survey Dashboard, I needed to throw out almost all of our previous work for Euromonitor International’s dashboards, the Industry Overview and the Industrial. The new offering looked at far fewer countries and the data was structured very differently, requiring new architecture on the back-end and new approaches for visualisation on the front-end.

Front-end Team

  • Product owner
  • Content expert
  • Designer
  • Developer
Skills Applied

  • Information design
  • UX/UI design
  • Data visualisation
A response view in the Consumer Survey Dashboard for mobile payments made in-store

I designed the Survey—later known as Lifestyles—Dashboard for Euromonitor International in 2015. It serves as customers’ means of accessing syndicated consumer survey data, visually exploring it, and then downloading it.

The user selects a topic of questions that share the same type of answers so all can be displayed together. Those answers can then be viewed in a number of different ways, though they default to three primary types: by age, by gender, and by geography. These can then be supplemented by a custom comparison built using any one of a number of different types. Additionally, the custom comparison allows users to cross-tab the data by as many as three comparison types.

Data can be viewed either in a single-year format or, if the question is tracked on a yearly basis, via a dot plot that shows how consumers’ answers have changed over time. The single-year format for answers depends upon the type of question. Several different chart types are available and are defined by the application.

Global Consumer Trends Dashboard

  • 10,000+ respondents
  • 16 respondent geographies
A custom comparison of results in the Consumer Survey Dashboard
Responses to a question tracked over three reporting periods.
The default, single year response view