State Coincident and Leading Indices

Overview

The goal: create the Philadelphia Fed’s first true data-driven interactive web-based application for GDPplus.

My team created our first “building block”, an interactive, data-driven line chart tool, our first step towards a suite of templates and tools with which we would completely reimagine the Economic Research Department’s online presence and digital communications.

The hub page for the leading and coincident indices.

Small but equal-sized boxes for a small-state Federal Reserve district.

My team and I designed and developed a new page template for Research Department products. The page served as a content hub with access to the latest data via the new interactive map and chart, downloadable reports and data, and access to the new Economic Release Calendar.

The Third District of the Federal Reserve faces a particular challenge when representing the states it covers—Pennsylvania, New Jersey, and Delaware—via maps. New Jersey and Delaware rank among the two geographically smallest states and the Philadelphia Fed covers only half of New Jersey. The box map, as the design came to be called, addressed the issue by setting all states to the same size. We labelled each box and offered a drop down menu to select states in case users could not find a state of interest.

In addition to the online version, I created a Microsoft Word template for use by the product team to create their .pdf reports. Complementing this, I also designed an Excel template offering a branded deliverable to unify the product’s touchpoints into a cohesive experience. Finally, the project incorporated new language for the webpage with the aim of speaking more plainly to an interested but non-academic audience.